Which term describes the strategy of focusing on increasing a company's market share or revenues?

The term that best describes the strategy of focusing on increasing a company's market share or revenues is growth strategy. This approach is centered around expanding the business, either by increasing output, attracting more customers, improving product lines, or entering new markets.

A growth strategy can take many forms, such as market penetration, product development, market development, or diversification. The aim is generally to build a stronger competitive position and ensure long-term viability and profitability. This aligns directly with the goal of increasing both market share and revenues, as the company seeks to enhance its presence in the market and expand its customer base.

In contrast, the other strategies mentioned focus on different objectives: a stability strategy centers on maintaining current operations without significant growth or decline, a retrenchment strategy involves cutting back on operations to improve financial health, and a downsizing strategy emphasizes reducing the size of the company to cut costs or improve efficiency. These strategies do not prioritize the goal of increasing market share or revenues in the way that a growth strategy does.