Which strategy involves increasing market share by targeting specific customer segments?

The focus strategy is characterized by concentrating on a specific market segment or niche, which allows a company to tailor its products or services to meet the unique needs of that particular group of customers. By honing in on a targeted segment, businesses can create specialized offerings that are highly appealing to those customers, thereby increasing market share within that specific area.

This approach enables companies to establish stronger relationships with their target audience, often leading to higher customer loyalty and satisfaction. By understanding the nuances of their chosen segment better than competitors, firms can leverage their insights to differentiate their offerings, even within a narrower market scope.

The other strategies focus on different approaches: cost leadership emphasizes overall low-cost offerings across the market, differentiation seeks to stand out from competitors through unique features or quality, and stability generally refers to maintaining current operations without significant expansion or contraction. These strategies do not specifically target particular customer segments in the same focused manner as the focus strategy does.