Which positioning strategy involves producing a product of acceptable quality at lower costs than rivals?

The cost leadership strategy is focused on producing goods or services at a lower cost than competitors while maintaining an acceptable level of quality. This strategy enables a company to attract price-sensitive customers and gain a significant market share by underpricing rivals. By achieving a cost advantage, businesses can either lower their prices to increase sales volume or maintain average prices while earning a higher profit margin compared to competitors.

This strategy often involves efficiencies gained through economies of scale, streamlined operations, and cost savings in production or supply chain management. Companies that successfully implement a cost leadership strategy position themselves as low-cost providers within their industry, establishing a competitive edge that can be difficult for rivals to overcome.