Which of the following best describes competitive inertia?

Competitive inertia refers to an organization's tendency to stick with its current strategies, even when the market conditions change or when new competitive pressures arise. This concept emphasizes how firms may become complacent due to previous successes, leading them to resist adapting or modifying their strategies in response to new challenges or opportunities.

The correct answer captures this idea perfectly by highlighting that competitive inertia is fundamentally about a reluctance to change strategies that have been successful in the past. Companies may find comfort in their established methods and fail to innovate or pivot, potentially jeopardizing their market position in a rapidly evolving environment.

In contrast, the other options describe different strategic concepts that do not directly align with the notion of competitive inertia. For instance, diversifying investments to minimize risk reflects a strategic decision rather than an aversion to change, while a risk-seeking strategy focuses on proactive expansion rather than sticking with past successes. Additionally, a discrepancy between intended strategy and actual actions pertains to implementation issues, which is distinct from the notion of being resistant to altering successful strategies.