Which category best describes Bennyson Corp.'s energy unit according to the BCG matrix?

The BCG matrix categorizes business units based on their market growth and market share. In this framework, a "Star" represents a business unit that has a high market share in a rapidly growing industry. These units require significant investment to maintain growth and capitalize on their advantages, but they also promise high returns when managed well.

If Bennyson Corp.'s energy unit is characterized as a "Star," it indicates that this unit is likely operating in a burgeoning energy market while simultaneously holding a strong position compared to its competitors. This suggests that Bennyson Corp. has successfully captured substantial market share and that the energy sector is on an upward trajectory, making it a prime area for investment and development. The classification as a "Star" implies a strong potential for growth and profitability as the market expands.

In contrast, other categories such as "Cash cows," "Question marks," and "Dogs" represent different strategic positions. "Cash cows" refer to units with high market share in a slow-growing market, requiring less investment but generating consistent cash flow. "Question marks" are in high-growth markets but with low market share, representing potential but uncertain future. "Dogs" indicate low market share in a low-growth market, often resulting in minimal profitability or strategic value