Which business from the BCG matrix has been classified as a star?

Prepare for the Management and Organization Module 6 (06-MGMT-ORG) – Strategy Exam. Engage with flashcards, multiple choice questions, hints, and explanations. Excel in your exam!

In the context of the BCG (Boston Consulting Group) matrix, a "star" represents a business unit that holds a significant share in a rapidly growing market. This classification indicates that the business not only excels in its current market but also has the potential for continued growth, making it a valuable asset for the company.

PrimeSmart fits this definition as it is described as a market leader in a rapidly growing industry. Being a market leader suggests that PrimeSmart has a strong position compared to its competitors, allowing it to capitalize on the growth opportunities present in the industry. The rapid market growth aspect reinforces the star status because it indicates that there is significant potential for revenue and profit generation, thus requiring investment to maintain its position and support further expansion.

In contrast, the other options do not meet the criteria necessary for star classification. RainTech, despite being in a fast-growing industry, struggles for market share, which indicates that it has not achieved strong performance in that space. HappyTot, while profitable, operates in a slow-growing industry, placing it in a different category typically associated with less growth potential. Lastly, RigsWheels, with negligible market share in a slow-growing industry, lacks both a strong market position and growth prospects, categorizing it elsewhere

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