What strategy is JDB Cars utilizing in serving the wealthy citizens of Lakamba?

Prepare for the Management and Organization Module 6 (06-MGMT-ORG) – Strategy Exam. Engage with flashcards, multiple choice questions, hints, and explanations. Excel in your exam!

The focus strategy is correctly identified as the means by which JDB Cars targets a specific market segment, in this case, wealthy citizens of Lakamba. This strategic approach allows JDB Cars to concentrate its efforts on a narrow customer base, tailoring its products and services to meet the unique needs and preferences of affluent individuals.

Utilizing a focus strategy enables JDB Cars to establish a strong brand presence and build customer loyalty within this niche market. By providing specialized offerings, personalized service, and high-quality vehicles specifically designed for the luxury sector, JDB Cars can differentiate itself from competitors that may serve a broader market. This concentration on a specific demographic is key to maximizing customer satisfaction and enhancing profitability in the luxury vehicle market.

The other strategies mentioned would not be as applicable in this scenario. For example, a diversification strategy would imply that JDB is expanding into various markets or product lines, which is not focused on a specific customer niche. An adaptive strategy involves flexibility in adjusting to market changes, which may not emphasize the targeting of a specific segment like a focus strategy would. Lastly, a divestment strategy indicates a company is selling off parts of its business, which does not align with the notion of actively serving and targeting a wealthy client base.

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