What is the primary goal of a focus strategy?

The primary goal of a focus strategy is to serve a specific niche market effectively. This strategy involves concentrating resources and efforts on a particular segment of the market where a company can excel and cater to the specific needs and preferences of that segment. By understanding the unique characteristics and demands of a particular niche, organizations can develop tailored products or services, differentiate themselves from broader competitors, and achieve a strong competitive advantage.

This approach allows businesses to build deeper relationships with customers in that niche, ultimately leading to loyalty and potentially higher profit margins. A focus strategy can manifest in two ways: cost focus, where the company aims to be the low-cost provider in the niche, and differentiation focus, where the company seeks to provide distinctively unique offerings. By honing in on a specific market segment, businesses can maximize their resources and capabilities effectively.