What is the main focus of corporate strategy?

The main focus of corporate strategy revolves around managing the various business units in relation to the overall organization. This involves decisions that affect the entire corporation, including where to compete, how to create value across a portfolio of businesses, and how to allocate resources among these businesses for maximum effectiveness. Corporate strategy considers the overall direction of the organization, ensuring that different business units are aligned with the company's objectives, complementary to one another and strategically positioned within the larger market.

In contrast, improving efficiency within a specific department primarily pertains to operational strategy, which focuses on optimizing internal processes rather than overarching corporate decisions. Developing market strategies for products deals more with competitive positioning for specific products in their respective markets, emphasizing product-level rather than organization-wide considerations. Creating marketing campaigns to drive sales focuses on tactical approaches to sales and marketing, rather than the strategic management of multiple business entities under a corporate umbrella. Thus, the central theme of corporate strategy is the integration and coordination of diverse business units to achieve long-term success.