What does blue ocean strategy focus on?

Blue ocean strategy focuses on creating new market spaces that are untapped and uncontested, rather than competing in existing markets with established players. This strategic approach encourages organizations to innovate and develop offerings that stand out, allowing them to capture new demand rather than fighting for a share of the existing market pie. By finding or creating a "blue ocean," companies can differentiate themselves and potentially achieve higher profitability with less competition. This approach emphasizes value innovation, which combines differentiation and low cost, enabling businesses to attract new customers and create significant growth opportunities.