Is the statement true or false: Competitive inertia occurs when a company’s product is significantly more powerful than its competitors?

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The statement is false because competitive inertia refers to a situation where a company fails to adapt or change its strategies and practices, often due to a sense of complacency driven by past successes or a dominant position in the market. It is not a result of having a more powerful product, but rather the reluctance or inability to innovate or respond to changes in the competitive landscape. When a company is experiencing competitive inertia, it may overlook emerging trends and new competitors, ultimately jeopardizing its market position. A substantially powerful product can lead to short-term success, but if the company does not continue to innovate or adjust its approach, it may fall victim to competitive inertia. This concept emphasizes the importance of adaptability in maintaining a competitive edge, regardless of how strong a product may currently be.

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